Blake Lively's "The Rhythm Section" will reportedly lose $40 million
The film is set to become the biggest box office bomb in history.
If you haven't heard of the new mystery/thriller from the producers of James Bond, you're not alone. Blake Lively's "The Rhythm Section," which was made for $50 million and opened on 3,000 screens, made an abysmal $2.8 million at the U.S. weekend box office. With this opening, the film is on track to lose upward of $40 million over its theatrical run.
In addition to its U.S. opening, the film also released in India and the UK, but failed to make any significant earnings in those territories.
There are many theories as to why "The Rhythm Section" didn't perform well, with one being that critics bashed the film prior to its release. As of now, it holds steady at 31% on Rotten Tomatoes. Another reason could be that Blake Lively is not typically marketed as an action hero. Her resume, while very impressive, has yet to feature any significant action roles, other than survival-horror shark flick, "The Shallows" (2016), or as a supporting role in the gritty crime-drama,"Savages" (2012). It could be that moviegoers aren't interested in this shift, or are skeptical that Lively can hold the lead in a film such as this.
Producers Barbara Broccoli (what a great name) and Michael Wilson released a statement to Deadline, which said, “We are obviously disappointed with the box office, but proud of Reed and our movie and the overwhelmingly positive reaction to Blake’s performance.”
With this box office bomb, "The Rhythm Section" successfully made less money than the 2006 film "Hoot," about kids saving a bunch of owls (or something fun like that). That film was made for $15 million and brought in a mere $3.4 million during its opening.
Have you seen "The Rhythm Section"? Did you enjoy it? Congratulations, you are in a very small, elite group!
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